by Damian Ross
Founder, The Self Defense Company
I need to get something off my chest…
I’ve been offering The Self Defense Training System online since 2002 and I’ve heard it all before…
“You can’t learn from a video!”
“Its a scam!”
“You need an instructor!”
“Self defense takes YEARS to master!”
Do you know what EVERY person has in common who makes these statements about me and the Self Defense Training System?
They never tried it and they refuse to listen to the people who ACTUALLY DO IT?!?!?
Look at these REAL success stories:
https://www.myselfdefensetraining.com/self-defense-spotlight-neil-bran/
https://www.myselfdefensetraining.com/self-defense-survivor-the-kevin-jones-story/
The truth is out there, these are real people and there are thousands more like them.
In spite of the success stories and the thousands of people already training with us at www.myselfdefensetraining.com they continue to make these false statements…and they’re ANGRY.
And that’s OK.
It’s OK they hate me – because I know why they’re scared – I threaten their way of life. People invest YEARS and untold thousands of dollars in their training and here we are telling them for self defense…it’s not necessary.
They have been told from the first day they walk into the studio that they need to invest tons of time and money of their life.
That’s because every gym, dojo and studio depends on you training longer and more often.
In order for a studio to survive they depend on three things – new students, retention and renewals. I should know, I used to own three locations myself.
Martial arts schools make money when you train longer and more often. To accomplish this they pad their curriculums with forms, weapons and endless self defense counters. They dangle the “black belt” over your head in order to keep you coming back longer and longer. They put minimums on class requirements and time in training.
I’m not saying studio owners are evil – I wasn’t evil and I have excellent martial arts school owners who also teach The Self Defense Training System – but the business of martial arts needs you to come back and train longer in order to keep the lights on. The reason the “dojo model” does this is because the biggest overhead for the studio is rent and that’s based on time. THE LONGER YOU TRAIN, THE BETTER FOR BUSINESS
Let me ask you…why do you have to train for a specific amount of time?
If you know it, you know it – why do you have to spend 3 months learning something if it only takes you 3 weeks?
Even the way they’re teaching you is the absolute slowest way to learn. How they teach it is ANTIQUATED because it’s INEFFICIENT when it comes to self defense. You learn by-rote combined with verbal communication – this is the same technology cavemen and Native Americans used. Not since the printing press has something been so outdated.
Maybe after martial arts class you can go rent a video at Blockbuster and call your mom from a pay-phone…
I use multi-media of video, print and live support to educate you, just like the best schools and universities are doing today.
Even what they teach as self defense and has never worked as described. (when was the last time someone grabbed your wrist and stood there…waiting for you to react?!?!)
Martial arts make you train on their schedule – We’re here whenever you want us, wherever you need us.
Martial Arts are expensive, you can pay up to $100 to $300 per month or more! – we’re inexpensive, an Elite Membership costs the same as a month of their training.
You have to go to them – we come to you.
Look, there are great benefits from martial arts training and if you want to go do that – great. Get in shape, win trophies, make a lot of friends. I have three black belts and several other ranks and I wouldn’t give those up for anything. But when it comes to self defense…you don’t need all of that.
What we’re doing is revolutionary – we are the first of our kind and I know that we are ruffling some feathers.
Now look, I don’t think martial arts school owners are evil and trying to scam you…most of them are good people running an honest business – the problem is their business model is flawed, broken and outdated when it comes to self defense.
Don’t worry martial arts school owners, you can keep your traditions, your forms, your sparring, your competitions and your trophies, but when it comes to self defense…you’re out of your depth.
No matter how much non-believers scream, point fingers and make unsubstantiated, uninformed accusations, the future of self defense is here and it’s called The Self Defense Training System.
Train Honestly,
Damian Ross
Founder, The Self Defense Company
PS. One of the BEST Compliments I received was from someone who signed up and after watching the first few videos of Module 1 said “This is simple, I could have thought of this…”. First of all…you didn’t think of it and second – that’s the point. Simplicity is the hallmark of genius. Needless to say I gave him his money back and I sent him on his way.
